By Jeremy Rochow
Published: Friday, December 4, 2020
The Barossa Valley, with its beautiful vineyards and vast array of cellar doors, is the most-visited region in South Australia.
According to an RAA member survey, 64% of us have visited the region over the past 5 years.
The Clare Valley and Riverland rounded out the top 5, with half of us travelling to the regions in the past 5 years.
The survey asked over 500 RAA members questions about which regions they visited over the past 5 years, their motivations for travelling and what they think needs to be done to improve tourism infrastructure.
RAA regularly surveys members via our online member panel. If members want to join, RAA will send a survey once every 2 months – which will only take about 10 minutes to complete.
To join RAA’s member panel, click here.
The results from the surveys help create a range of RAA policies and advocacy activities.
Most people who took the Tourism Infrastructure Survey believed improved roads and more public transport would make our regions more attractive for tourists.
Improved mobile phone coverage, more road signage, more EV charging points and sealing outback roads were also mentioned often.
When asked how they chose which region to visit, members said scenery and wildlife were the most important factors.
Results also found we tend to spend longer in some regions, compared to others. For example, 84% of people planning to visit the Adelaide Hills intend to go for a day trip. While almost half who plan to visit the Barossa Valley or Fleurieu intend to stay for 1 to 3 nights.
Here’s a breakdown of our 3 most visited regions, and just some of the many reasons we can’t get enough of them.
1. Barossa Valley
The Barossa Valley is home to some of the world’s most iconic wineries, and those vineyards among the rolling hills create some of the best views on the planet.
Cycle through the Barossa in summer and soak up the colourful vines with their plump fruit, almost ready for picking.
For those a little more adventurous, take to the sky and enjoy a bird’s-eye view of one of SA’s most visited regions.
With Barossa Balloon Adventures’ flights lifting off at sunrise, you’ll get breathtaking views as the light filters across the region’s stunning landscape.